SEO in Sweden: Why E-E-A-T framework is Crucial for Building Trust & Authority ?
Sweden prides itself on having one of the most technologically advanced consumers in Europe. With a tech-savvy audience and a strong focus on privacy and trustable content, Google’s E-E-A-T ( Experience, Expertise, Authority, Trust ) role is more important than ever for the success of Swedish SEO. What is E-E-A-T ? To determine the credibility…
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Bern Perez
Are Brand Mentions taking over backlinks in AI powered Searches ?
Backlinks have proven to be a fundamental ranking factor in the SEO scene for years and search engine algorithms had focused mainly on their ability to show authority and relevance. But the gaming is changing with AI-powered searches, the dynamics are shifting fast. The way information is processed, curated and made available to users has…
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Salman A.
10 Ways to Optimize Google My Business for Nordic Markets
Those living in the Nordics — Denmark, Finland, Iceland, Norway and Sweden — are known for their high internet penetration, tech-savvy nature and strong local search behaviour. If you want your business to be more visibile online, then it is highly important that your Google My Business (GMB) profile is properly optimised. An improved Google…
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Bern Perez
Why Nordic Consumers Love Local Search (And How to Rank for It) ?
In the current digital age, few countries are as connected as the ones in the Nordic regions. From Iceland to Finland, local search has been one of the most effective ways to connect with your target audience. The Nordic countries have a reputation for being pioneers in digital infrastructure. Consumers living in these countries have…
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Salman A.
Selecting the Right Domain for Nordic Markets: .se, .no, .dk, .fi or .com?
Choosing the right domain name is vital in the current digital age for both companies and individuals. The choice of domain extension can have a major impact on the awareness, reputation and search engine optimisation (SEO) of those targeting the Nordic region — Sweden, Norway, Denmark and beyond. It usually boils down to whether you…
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