The Challenge
A leading Technology and E-commerce company approached PragoMedia for PR Distribution across the Nordic region. Their main goal was to ensure that their press release reached the relevant media and target groups in the region to ensure optimal publicity for their news.
The client was preparing for a major product launch and wanted to achieve high awareness, media attention and credibility for their brand in Sweden, Norway, Denmark and Finland.They wanted to position themselves as innovators in the industry and at the same time ensure that their message reached journalists, potential customers, industry representatives and partners.
Our Approach
Our team localized their press release into the respective Nordic languages, carefully identified the most relevant media and strategically distributed it throughout the region. Using effective distribution channels, we achieved three additional syndications, significantly increasing coverage beyond the initial press release. This plan ensured that the press release reached both a broad and specific audience, increasing the visibility, engagement and impact of the launch.
The Results
Impressions
500K – 1M impressions generated for the Press release.
Targeted Media Outlets
Reached
Secured
Additional syndication
Social Media
Shares and Mentions
Unique Media Links
Generated to the client’s website
Conclusion
Through precise localization and targeted Press Release distribution, PragoMedia enabled the client to achieve extensive, high-profile reach in the Nordics, enhancing its brand presence and digital footprint.
