Why “Near Me” Searches Outperform Generic Search Queries ?
In the current digital landscape search behaviour is continuosly evolving. People no longer rely solely on broad, generic searches like “coffee shop” or “Electrician services.” Instead, they increasingly use location-based searches, often called “near me” queries, to find products and services nearby. Businesses have started to understand this shift because local searches consistently have higher…
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Bern Perez
Is AI taking over Humans in Digital Marketing ?
The world of digital marketing is changing as AI shifts from being a useful tool to an essential part of strategy planning. AI systems have the ability to analyze vast amounts of data to understand how users behave. This capability, even when applied on a large scale, enables marketers to create content, develop product ideas,…
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Bern Perez
How Small Businesses Can Use AB Testing to Optimize Ads Without OverSpending
The digital world is always changing, and there are countless small businesses trying to get the attention of those who are browsing daily. The power of advertising is both undeniable and alarming. If your firm is on a tight budget, putting money into ads can feel like a risky bet. One bad campaign can cost…
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Bern Perez
From Distribution to ROI: Measuring Success in Press Release Distribution
Press releases are still an effective tool for increasing awareness, credibility, and attention but the real value lies in the results they achieve. It is no longer enough to simply distribute a press release. Instead, businesses need to be clear about whether or not the effort they are putting in is producing measurable results. To…
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Bern Perez
What to Track and What to Ignore: An Essential KPI Guide for Small Business Owners
In a world where data is all around, small business owners can easily feel overwhelmed. They have to keep an eye on many indicators, such as website traffic, bounce rate, Return on Ad Spend, CAC, CLV and MQLs. The list goes on and on. But here’s the truth: you don’t need more data. You need…
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