How to Optimize Your Press Release to Be Cited by Generative Search Engines
The way in which individuals acquire knowledge is changing rapidly. The emergence of generative AI search engines such as Google’s Search Generative Experience (SGE), Microsoft’s Bing AI and Perplexity necessitates an improvement in traditional SEO and PR techniques. Unlike traditional search results, these AI solutions aggregate answers from multiple sources, often eliminating the need for…
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Bern Perez
How SGE Snippets Are Reshaping Click-Through Rates (CTR)
Search Generative Experience (SGE) is Google’s latest AI-powered search upgrade, designed to provide consumers with instant, concise answers directly on the search results page. To reduce the number of times consumers need to navigate to websites, SGE uses generative AI to synthesize key information from the top-performing pages and display it in short paragraphs. Whilst…
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Bern Perez
SEO in Sweden: Why E-E-A-T framework is Crucial for Building Trust & Authority ?
Sweden prides itself on having one of the most technologically advanced consumers in Europe. With a tech-savvy audience and a strong focus on privacy and trustable content, Google’s E-E-A-T ( Experience, Expertise, Authority, Trust ) Â role is more important than ever for the success of Swedish SEO. What is E-E-A-T ? To determine the credibility…
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Bern Perez
10 Ways to Optimize Google My Business for Nordic Markets
Those living in the Nordics — Denmark, Finland, Iceland, Norway and Sweden — are known for their high internet penetration, tech-savvy nature and strong local search behaviour. If you want your business to be more visibile online, then it is highly important that your Google My Business (GMB) profile is properly optimised. An improved Google…
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