Outreach & Link Building for SaaS in the Nordics – A Practical Guide
The digital world is more competitive than ever in 2025.This is especially true for SaaS companies that want to stand out from the crowd, not only globally but also in regional markets such as the Nordics. Sweden, Norway, Denmark, Finland and Iceland have some of the most tech-savvy and advanced consumers, so link building and…
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Bern Perez
How to Launch Effectively into New Regions: Practical Localization Tips for Startups
It’s always exciting for new businesses to grow and reach new customers, but there are always challenges that make the expansion process complicated and time-consuming, such as language difficulties, cultural differences and compliance with local laws. But the good news is that with a smart localization strategy, it is possible for start-ups to successfully overcome…
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Bern Perez
How to Optimize Your Press Release to Be Cited by Generative Search Engines
The way in which individuals acquire knowledge is changing rapidly. The emergence of generative AI search engines such as Google’s Search Generative Experience (SGE), Microsoft’s Bing AI and Perplexity necessitates an improvement in traditional SEO and PR techniques. Unlike traditional search results, these AI solutions aggregate answers from multiple sources, often eliminating the need for…
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Bern Perez
How SGE Snippets Are Reshaping Click-Through Rates (CTR)
Search Generative Experience (SGE) is Google’s latest AI-powered search upgrade, designed to provide consumers with instant, concise answers directly on the search results page. To reduce the number of times consumers need to navigate to websites, SGE uses generative AI to synthesize key information from the top-performing pages and display it in short paragraphs. Whilst…
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Bern Perez
SEO in Sweden: Why E-E-A-T framework is Crucial for Building Trust & Authority ?
Sweden prides itself on having one of the most technologically advanced consumers in Europe. With a tech-savvy audience and a strong focus on privacy and trustable content, Google’s E-E-A-T ( Experience, Expertise, Authority, Trust ) role is more important than ever for the success of Swedish SEO. What is E-E-A-T ? To determine the credibility…
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