How Small Businesses Can Use AB Testing to Optimize Ads Without OverSpending
The digital world is always changing, and there are countless small businesses trying to get the attention of those who are browsing daily. The power of advertising is both undeniable and alarming. If your firm is on a tight budget, putting money into ads can feel like a risky bet. One bad campaign can cost…
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Bern Perez
What to Track and What to Ignore: An Essential KPI Guide for Small Business Owners
In a world where data is all around, small business owners can easily feel overwhelmed. They have to keep an eye on many indicators, such as website traffic, bounce rate, Return on Ad Spend, CAC, CLV and MQLs. The list goes on and on. But here’s the truth: you don’t need more data. You need…
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Bern Perez
How to Launch Effectively into New Regions: Practical Localization Tips for Startups
It’s always exciting for new businesses to grow and reach new customers, but there are always challenges that make the expansion process complicated and time-consuming, such as language difficulties, cultural differences and compliance with local laws. But the good news is that with a smart localization strategy, it is possible for start-ups to successfully overcome…
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Bern Perez
How SGE Snippets Are Reshaping Click-Through Rates (CTR)
Search Generative Experience (SGE) is Google’s latest AI-powered search upgrade, designed to provide consumers with instant, concise answers directly on the search results page. To reduce the number of times consumers need to navigate to websites, SGE uses generative AI to synthesize key information from the top-performing pages and display it in short paragraphs. Whilst…
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Bern Perez
Selecting the Right Domain for Nordic Markets: .se, .no, .dk, .fi or .com?
Choosing the right domain name is vital in the current digital age for both companies and individuals. The choice of domain extension can have a major impact on the awareness, reputation and search engine optimisation (SEO) of those targeting the Nordic region — Sweden, Norway, Denmark and beyond. It usually boils down to whether you…
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