6 Key digital marketing KPIs to track for start-ups and small businesses
Key performance indicators or “KPIs” are important when it comes to assessing the efficacy and success of your digital marketing efforts. These indicators help to assess the results of your Digital Strategy and help give you more room to improve your conversion rates. Key Performance Indicators are a guide for companies to navigate the wide…
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Cizon S.
Google MUM: Everything You need to know about its Latest Search Engine Update
Nowadays, it is challenging to understand and appreciate just how much impact search engines, such as Google and Bing, have on our everyday lives. You can imagine what it was like to search for information, such as product features, in the old days. It was a complicated and time-consuming process. Thanks to search engines like…
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Cizon S.
Understanding Google Ads New Budget Report
Companies are always looking to ensure that their marketing campaigns never exceed the estimated budget. Google has always offered marketers the budget reports, but the advertisers found these reports to be very complex. Therefore, Google decided to launch a new budget report that will help your company visualize your marketing campaign’s monthly expenses. The information…
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Cizon S.
Google Now Uses BERT to Match Stories With Fact Checks
Guess RankBrain isn’t the only best invention since sliced bread, introducing BERT designed to impact 1 in 10 of all Google search queries. Who doesn’t look out for authentic and relevant searches? It is quite obvious that no matter how simple the search may be, we always want the most accurate results to show up…
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