What is Generative Engine Optimization (GEO)? And how it differs from Traditional SEO

Generative Engine Optimization (GEO) is an innovative method for optimizing content that is tailored to the requirements of AI-driven search engines and generative AI tools such as Google’s SGE (Search Generative Experience), ChatGPT, Gemini or Perplexity. Unlike traditional search engine optimization (SEO), which largely focuses on indexing and ranking websites, GEO aims to ensure that…

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