How to Optimize Your Press Release to Be Cited by Generative Search Engines

The way in which individuals acquire knowledge is changing rapidly. The emergence of generative AI search engines such as Google’s Search Generative Experience (SGE), Microsoft’s Bing AI and Perplexity necessitates an improvement in traditional SEO and PR techniques. Unlike traditional search results, these AI solutions aggregate answers from multiple sources, often eliminating the need for…

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