Want AI Search Tools to Quote Your Press Release? Here’s What Actually Works
Let’s be honest for a second: nobody publishes a press release just to check a box. You want people to notice your news, talk about your brand, click through to your site, and eventually buy what you’re selling. For decades, achieving those goals meant a pretty straightforward playbook: pitch journalists, get backlinks from industry sites,…
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Bern Perez
From Distribution to ROI: Measuring Success in Press Release Distribution
Press releases are still an effective tool for increasing awareness, credibility, and attention but the real value lies in the results they achieve. It is no longer enough to simply distribute a press release. Instead, businesses need to be clear about whether or not the effort they are putting in is producing measurable results. To…
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Bern Perez
How to Optimize Your Press Release to Be Cited by Generative Search Engines
The way in which individuals acquire knowledge is changing rapidly. The emergence of generative AI search engines such as Google’s Search Generative Experience (SGE), Microsoft’s Bing AI and Perplexity necessitates an improvement in traditional SEO and PR techniques. Unlike traditional search results, these AI solutions aggregate answers from multiple sources, often eliminating the need for…
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