April 26, 2026
The Journey from Keywords to Entities: How Search Has Evolved in Recent Years
Search has changed significantly over the past few years. For a long time, SEO focused primarily on keywords. You would identify what people were searching for, include those words throughout your pages, build some authority backlinks, and aim to climb higher in Google’s rankings. These days, AI-powered searches are beginning to understand the internet in…
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Leon Radon
February 22, 2026
What Declining Organic Click Rates Mean for Website Owners
By 2026, even if you rank at the top, your website traffic could still drop significantly. This is not a mistake – it is becoming a new normal as AI-powered searches answer more questions directly, reducing the need for users to visit websites. With Google’s AI Overviews (AIO) and “zero-click” features appearing in nearly half…
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