6 Key digital marketing KPIs to track for start-ups and small businesses

Key performance indicators or “KPIs” are important when it comes to assessing the efficacy and success of your digital marketing efforts. These indicators help to assess the results of your Digital Strategy and help give you more room to improve your conversion rates. Key Performance Indicators are a guide for companies to navigate the wide…

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Google Aims To Improve Search Quality With New Feedback Form

Google has announced an update to its search quality user report form, allowing users to report search quality issues more effectively. This move demonstrates Google’s continued commitment to its quest to improve user experience and addressing problematic content within search results. Last year, Google introduced Search Essentials, which provided transparency regarding their policies and practices…

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Search Generative Experience -Google Latest Update For an Enhanced User Experience

Google has recently introduced significant updates to it’s Search Generative Experience (SGE), aiming to revolutionize the search journey for users. These quality improvements are set to redefine the way people interact with Google’s AI-driven search platform.  An efficient search experience Following the recent tests conducted on the SGE, it was observed that the speed improvements…

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Why Is Google Cloud Gaming a Game Changer?

Google is continuing its push into cloud gaming by launching a new feature that allows users to play games directly from its search results. The new feature, currently in beta, will let users play a selection of games directly in their web browser without needing additional software or hardware. This could be a significant cloud…

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Google Not Happy with Canada’s Proposed “Link Tax”

A link tax is a proposed rule that would require Google and other tech companies to pay publishers every time they link to their content. The Canadian government is currently considering the proposal. If it is enacted, it will force Google and other companies to compensate publishers that don’t meet basic journalistic standards. The broad…

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